Photolibrary has just launched the viral follow up to their multi-award winning print campaign, Unlimited Use Royalty Free Images.

The campaign broke July 23rd and just like print work, the objective is to spread the word to the ad community that royalty-free images offer plenty of scope for creativity.

The print campaign has raised Photolibrary’s profile in the creative industry, thanks to the work winning awards at the Spikes, Clio, One Show, Cannes and was included in the D&AD Book.

This new viral campaign is the next phase. It builds on the print concept, by directly involving the audience. Everyone can submit a small section of the ad, and ultimately create the worlds biggest ad.

Graham Kelly, Executive Creative Director of the agency explains: “The concept is based on collaboration, via the Web. We developed a custom-built Flash application that lets you create your piece of the world’s biggest ad, submit it, and then pass on an invitation for others to do the same. We’ve already had close to 200 creatives taking part, which is encouraging as it only officially launched last week. And looking at some of the entries, I can safely say there are some very twisted people out there.”

Glenn Parker, CEO of Photolibrary says, “ theworldsbiggestad.com continues our strong collaboration with the TBWA network in providing an innovative and fun way to use stock imagery. We have named the first participant of theworldsbiggestad as “Nigel”. Nigel and his adaptations which the creative community world wide might make of him will be used extensively by Photolibrary in our own viral branding so have fun!!! This is the first edition and we look forward to creating many many more versions of theworldsbiggestad”.

To see the campaign, visit:
http://www.theworldsbiggestad.com

Get creative with stock photos, stock footage & production music from photolibrary.com