Photolibrary music created to suit your television commercial, corporate video or documentary makes the most of a visual / audio congruency. Background music won’t help if what you need is to stand out.

Branding guru, Martin Lindstrom in his recent book “Buyology”, talks about the amplifying affect campaigns have when appealing to more than one of our senses. A supermarket wine section for instance, boasted higher sales of either French or German wines when either French or German music was played over the speakers. So when French music was played, French wine was more likely to be purchased.

Photolibrary Music

The power of sense combinations however, relates to how direct associations are. A stronger association between visual and audio branding or the more congruent they are to each other, the stronger effect it will have on consumers buying habits.

If you need music to complement your next project, take time to search through thousands of original songs and production music at Photolibrary. Better still, to really make an impact with your visual / audio combination, why not submit a customized music request to our database of over 40,000 musicians? They’ll compose a completely original track for your specific project - made to your budget requirements.

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