Is Twitter just another social web trend, useful for those who spend far too much time on the internet?

Here’s an interesting story: “Commonwealth Bank all a-Twitter over mortgage approval tweet”. The Commonwealth Bank in Australia approved a loan, back-logged for months responding to negative comments by a client on Twitter. Public opinion on such a fast growing platform such as Twitter appears to be a good reason for some businesses to really take notice.

A Neilson poll for internet social media growth indexed Twitter’s growth at a 1,382% increase from the same time last year out ranking Facebook at 228%. Surprisingly too, the majority of Twitter users (Tweeters) are not teens and college students but aged between 35-49 (42 percent of the site’s audience), with the majority of Tweeters accessing the site from work.

So how exactly will Photolibrary benefit from Twitter? It’s early days, so just wait and see… But in the meantime, we’ll be posting updates on the latest happenings here at Photolibrary.

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