The web is an organic shape shifting monster – so what once was great for SEO (search engine optimisation)  is now something to avoid.

10 years ago Google rewarded sites listed on long “link directory” type pages but today this practice makes your site spam and only helps to drop it down few notches.

GOOGLE, BUCKINGHAM PALACE ROAD, LONDON

The most effective way to get your site up on Google / Yahoo etc. is to have relevant articles linking to your site from quality websites. These specific articles need to use your most targeted keywords (the search terms you want to be listed for) as links back to your site.

For Example:

The Photolibrary stock photography collection offers a diverse range of  images

Importantly, these links must be relevant (or have the same keyword/s on the landing page). So, the example above links “stock photography” to our news page called “Professional stock photography researchers do the hard work for you” (the same keyword “stock photography” is on the link as well as a number of places on the landing page article).

How can we help you Boost your SEO?

We’d like to publish something about you right here. Our news is featured on the front page of Photolibrary, a site with an international audience of approximately 15k of targeted visits per day.

Here’s what you do:

1. Send us an article about your company that is relevant to us (here are some ideas):
   - how you use our stock photography / footage / music
   - how Photolibrary stock services became an important aspect of your recent branding
   - your copy that is somehow relevant to our news
2. You can link back to your site and also talk about your services / offerings

In return, you will publish a relevant article about Photolibrary on your site (of course, we’ll provide the copy to your guidelines too)

A win win situation!

Contact your nearest Photolibrary office (right column) to find out more.

Resources:

• Articles that include brand information most likely to lead users to read — and act
• The Secret to Ranking at the Search Engines

Get creative with stock photos, stock footage & production music from photolibrary.com