If branding is all about capturing an organisation’s oeuvre, doing something to that effect with a metropolitan city is a mammoth task but it’s one the Australian agency, Moon took their gloves off for. Sydney now has a new logo and nice website that lends itself to a similar concept by M&C Saatchi, Brand Australia Campaign .
We have a winner! Congratulations Palmer Higgs Publishing Services and Print Solutions…


New Shoot: Australian Houses - Property Released Imagery. Image above by Andrew Roesle. Check out the rest of the showcase…
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Online conversation with video and installation artist, Onaclov Volcano, who recently lanched InterANTARCTICA:
…People seem to get really immersed in the work and that’s great as it’s also raising awareness about a critical issue. Climate change is still very loaded topic. What sort of responses are you getting?
onacloV: There has been a lot of interest in the installation because climate change is the biggest issue humanity has ever faced.
The audience learnt how to use more environmentally house hold objects, such as energy saver light globes. They also learnt about ice core drilling in Antarctica. Scientists can now record the temperature over the last 890,000 years and counting! Current research findings reveal that that CO2 levels have never risen above 3 parts per million in all that time…

Alex Craig: I always look for stories , I guess because as an outsider I’m trying to understand what’s going on around me , I get excited by the things that are different and within that the things we share as people , that aim has been there since I first picked up a camera
Photolibrary: It shows and positions what you do really well as people are tending to seek the quality of your work to make their campaigns stand out. Its an rare cross between commercial and artistic pursuits that’s developing in the stock industry and might just be the positive spin on the influx of “stocky” images flooding micro-stock sites. Anyway, what’s you take on the whole micro-stock / traditional stock library situation?
Alex Craig: I don’t really know enough about it but there are a lot of photographers who are producing passionate , individual work to compete with the more generic images, hopefully there’s room for both but people tend to decide, if the images used aren’t effective then it will show on a commercial level but again I don’t really know. I have a really good relationship with Photolibrary and I don’t see how that would be achieved at one of the many microstock venues , there are so many changes going on in all of the media based industries it’s hard to guess where all the pieces will fall.
There’s not a lot industry news sites that offer the same extent of fresh articles and opinions throughout the day with a real sense of community input. Some of us at Photolibrary already find Mumbrella viewings as habitual as coffee, so we thought we’d throw a few questions to Tim Burrowes the editor of Mumbrella to find out what’s in the Mumbrella mix that keeps reeling us back in for more.
Tim Burrowes aka Dr Mumbo - first Studio 33 appearance: