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Why should we celebrate?

Always a time to celebrate Image ID: 25697800 If you really look at yourself and what you’ve achieved to date - that’s always reason enough to celebrate.

And why should we?

May the Force be with You!

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There is no emotion; there is peace.

There is no ignorance; there is knowledge.

There is no passion; there is serenity

There is no death; there is the Force.

EcSTATIC Talking To You!

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A website Only The NEXUS offers (amongst its range of truly geeky products!) a device called “Antena Booster”.

This Antenna Booster is a passive device that works by sitting in the battery compartment of your cellular device, and it is designed to improve reception and also reduce the amount of static in a call. Not a widely know feature, the Antenna Booster also captures any stray radiation that is emitted from the housing of your cellular phone and uses that same radiation to improve the performance of your signal. Easy installation, great use - the Antenna Booster is a must have for any cell phone user!

Does meat create too much heat? Food for thought

Does meat create too much heat? Image no: 22771282That surprising conclusion comes from a couple of scientists who have taken an unusual look at the production of greenhouse gases from an angle that not many folks have even thought about. Gidon Eshel and Pamela Martin, assistant professors of geophysics at the University of Chicago, have found that our consumption of red meat may be as bad for the planet as it is for our bodies.

What is art? The modern trends of the artistic geniuses.

From Da Vinci to Michelangelo to Van Gogh to Monet to Kandinsky to Rembrandt to Warhol to Photolibrary’s local talent - the world has learned to appreciate and criticise art.
The Internet Tower

How to brand a metropolitan city

Flight of an Aeroplane, 1916 - Rozanova, Olga Vladimirovna (1886-1918). Image id: 13899963If branding is all about capturing an organisation’s oeuvre, doing something to that effect with a metropolitan city is a mammoth task but it’s one the Australian agency,  Moon took their gloves off for. Sydney now has a new logo and nice website that lends itself to a similar concept by M&C Saatchi, Brand Australia Campaign .

How many words is a picture worth?

Image ID: 24929436 A picture is worth a thousand words… By looking at a well taken photograph the viewer can experience a wide range of emotions from sadness to joy, from fear to excitement, from appreciation to disgust.

Are organisations rewarding poorer performance?

How can money reward poor performance? - Image ID: 23154567 Apparently we’re not as much like pigeons as some have us believe and it’s been said the makers of the cartoon “The Simpsons” created the character “Principal Skinner” after B.F. The below clip might give us some insight on that one..

How does the line-of-sight in a photo increase an Ad’s impact?

Prime Minister Cameron clearly finds this post thought provoking...

In advertising we will look at what the person we see in an ad is looking at. If they are looking out at us we will simply look back at them and not really anywhere else.

…a face in your ad will attract attention, but be sure the face is looking at what you want the viewer to see!

Are the people in your photos looking towards the areas you most want your audience to discover or are they looking away from them, thereby directing less visibility towards those key areas you want them to see?

Social media, authenticity and marketing with a positive spin

Seeking the authentic experience - a tourist tasting champagne by candlelight, champagne tasting in the cellars of the winegrower Schramsberg Vineyards & Cellars

Free transforming experiences

From the consumers side, marketing is free (it comes out of the company’s pocket) and if that company’s marketing is creating transforming experiences, an interesting thing happens - people start seeking marketing. There’s no push with this style of marketing - it’s all pull and that makes a lot of sense because it’s uplifting, transforming and free!

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