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What is the potential of uplifting marketing with some clever use of social media? Today we see a very interesting real world example which essentially is doing something for the greater good - or in this case at least alleviating some of the mess!… This doesn’t even consider the celebrity factor of Twitter major players like Alyssa Milano who has 894,843 follows right now and she is only one of many celebs who have tweeted this

If branding is all about capturing an organisation’s oeuvre, doing something to that effect with a metropolitan city is a mammoth task but it’s one the Australian agency,  Moon took their gloves off for. Sydney now has a new logo and nice website that lends itself to a similar concept by M&C Saatchi, Brand Australia Campaign .

A picture is worth a thousand words… By looking at a well taken photograph the viewer can experience a wide range of emotions from sadness to joy, from fear to excitement, from appreciation to disgust.

The biggest cheer of the night might have gone to Photolibrary director Matthew Howden after he extended the freeflow booze at the inaugural Creative Catch-Up last week, but it was Universal McCann’s Clinton Simpson who was all smiles after walking away with the grand prize, the Apple iPad.

Highly skilled, infinitely technical with the patience of a saint and creativity of Einstein, Food Photographers are to blame for the overwhelming hunger pangs that grip you when browsing through almost any magazine today.

Rob White is an expert in the field of food & drink photography and he is the first in a set of interviews we bring you to give you a rare glimpse at the life of a Foodie.

…A classic stock shot would be a group of six people around a table. It is a dinner shot. There is nothing on their plates. The knives and forks are there and someone with a wine glass smiling into the camera. That is a classic cheesy stock shot. We would not take that. We want a little bit of mess on the table.

Online conversation with video and installation artist, Onaclov Volcano, who recently lanched InterANTARCTICA:

…People seem to get really immersed in the work and that’s great as it’s also raising awareness about a critical issue. Climate change is still very loaded topic. What sort of responses are you getting?

onacloV: There has been a lot of interest in the installation because climate change is the biggest issue humanity has ever faced.

The audience learnt how to use more environmentally house hold objects, such as energy saver light globes. They also learnt about ice core drilling in Antarctica. Scientists can now record the temperature over the last 890,000 years and counting! Current research findings reveal that that CO2 levels have never risen above 3 parts per million in all that time…

Alex Craig: I always look for stories , I guess because as an outsider I’m trying to understand what’s going on around me , I get excited by the things that are different and within that the things we share as people , that aim has been there since I first picked up a camera

Photolibrary: It shows and positions what you do really well as people are tending to seek the quality of your work to make their campaigns stand out. Its an rare cross between commercial and artistic pursuits that’s developing in the stock industry and might just be the positive spin on the influx of “stocky” images flooding micro-stock sites. Anyway, what’s you take on the whole micro-stock / traditional stock library situation?

Alex Craig: I don’t really know enough about it but there are a lot of photographers who are producing passionate , individual work to compete with the more generic images, hopefully there’s room for both but people tend to decide, if the images used aren’t effective then it will show on a commercial level but again I don’t really know. I have a really good relationship with Photolibrary and I don’t see how that would be achieved at one of the many microstock venues , there are so many changes going on in all of the media based industries it’s hard to guess where all the pieces will fall.