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Lawrence the Tiger sends his new year wishes to everyone. Is Lawrence a tiger or a closet fox and what is he really thinking?

Take the “media” out of social media and you’re left with the word “social”. It’s easy to be tangled in metrics about what makes social media successful and overlook that simple point. Facebook and the like suit our present communication needs, so we use it. It works because connecting with people through social media is easy in a time starved and an otherwise disconnected daily existence.

Some clients have a lot of good ideas about how to improve on the design process. This is very useful until we realize that what they’re saying doesn’t make a whole lot of sense. Here’s a classic example…